Ashcroft & Oak opens at Coastal Grand Mall in Myrtle Beach

Ashcroft & Oak has opened a new store at Coastal Grand Mall, adding a fine jewelry option for Myrtle Beach residents and the region’s millions of visitors. The location brings engagement rings, designer brands, custom design services, and financing to South Carolina’s largest indoor shopping center.

Why it matters: - Coastal Grand Mall now has a new fine jewelry retailer serving both Myrtle Beach residents and the millions of visitors who travel to the Grand Strand each year. - The store adds another shopping option in South Carolina's largest indoor mall and Myrtle Beach's only climate-controlled mall. - Ashcroft & Oak is positioning the location as a destination for engagement rings, milestone gifts, and custom jewelry.

What happened: - Ashcroft & Oak opened its newest location at Coastal Grand Mall in Myrtle Beach, South Carolina. - The retailer is part of Rogers & Hollands and is one of America's largest family-owned jewelry retailers. - Store Manager Jennifer Russo said the company is excited to join the Coastal Grand Mall community and serve both local residents and visitors.

The details: - The store carries collections from MFit Bands, JK Crown Collection, Effy, Kallati, Triton, Benchmark, and Frederick Goldman. - Watch brands include Movado, Coach, Citizen, Bulova, Frederique Constant, and pre-owned Rolex. - The assortment includes engagement rings, wedding bands, natural and lab-grown diamonds, gold jewelry, and fashion jewelry. - Customers can use custom design services to create one-of-a-kind pieces. - Shopping options include flexible financing, lifetime jewelry protection plans, and trade-in opportunities. - The company says knowledgeable jewelry experts are available to help guests with purchases tied to major life events.

Between the lines: - The opening gives Ashcroft & Oak a location in a high-traffic tourist market, not just a local retail center. - Coastal Grand Mall's role as a climate-controlled destination may help draw shoppers year-round in a beach market where weather can shape shopping behavior. - The brand is leaning on breadth of inventory and service features to compete with other jewelry sellers. - Ashcroft & Oak launched its Embracing Our Neighborhoods program in 2022 and has donated more than $400,000 to more than 175 nonprofit organizations nationwide. - The giving has supported healthcare, education, children and families, arts and culture, animal welfare, and community development.

What's next: - Ashcroft & Oak will look to build traffic from both local shoppers and vacationers passing through Myrtle Beach. - The company is directing interested customers to its listed contact for more information. - Jennifer Mifflin, Ashcroft & Oak, +1 708-679-7583

The bottom line: - Ashcroft & Oak is betting that Myrtle Beach's mix of tourism and local traffic can support a jewelry store built around occasion-based shopping and premium brands.